Riches Abode believes that activewear should be as confident and dynamic as those who wear it. Designed for those who refuse to compromise on performance or aesthetics, the brand merges high-function fabrics with contemporary design to create pieces that move seamlessly through every part of the day.

At Follow + Heard, we partnered with Riches Abode to sharpen its brand positioning and elevate its presence in the competitive activewear space. We developed a comprehensive marketing strategy, refining messaging and audience targeting to create a distinct and cohesive brand voice. Our Instagram strategy and monthly content calendar provided the foundation for consistent, engaging content that strengthened brand identity and deepened audience connection.